Social

An electrician's reel script for panel jobs

By Asaf Shamly, founder · Last updated November 2, 2026 · 6 min read

88% of people check reviews and testimonials before they hire someone. That's the whole case for a panel-upgrade Reel over a logo post. A real job, a real customer reaction, does more work than branding ever will. You don't need a studio, just one phone and a script you can shoot in minutes.

What are some Instagram post ideas for an electrician?

Skip the generic tips post. What works for a trade is a real job shown start to finish. A panel upgrade is perfect for this. It has a clear before, a clear after and real stakes for the homeowner standing in the driveway watching it happen.

Before shot of the old panel, with the breakers you had to explain to the customer
A short clip of the tear-off, pulling the old panel out
The new panel going in, labeled and clean
A quick customer reaction on camera
A caption that names the panel size and why it mattered

That's five posts from one job. Shoot it once. Post it over two weeks.

Most consumers lean on reviews and testimonials before they decide who to hire

	Metric	Finding
Consumers who check reviews/testimonials before buying	88%	undefined

Twins Mommy, 2026

What should I say on an Instagram post?

Say what the homeowner actually worried about. Not "proud to serve the community." Say the panel was a fire risk. Say the breakers kept tripping, or the inspector flagged it, or they got a second quote before they called you. Then say what you did about it, in plain words.

A good caption hooks in the first line, names the problem, shows the fix and closes with a short line about the result. Skip the jargon. If you wouldn't say it standing in the driveway, don't type it.

The 60-second script for a panel job

Here's a script you can shoot with one phone. No editing skills needed.

Opening: Show the old panel. Say out loud, "This is what we found."
Next stretch: Quick cuts of the tear-off. No talking needed, just hands moving.
Midpoint: The new panel, clean and labeled. Say what size it is and what it fixes.
Near the end: Ask the homeowner, on camera, how it feels now that it's done. Let them talk.
Close: Text on screen with your business name and the job type. End on the finished panel, not your face.

Post it as a Reel, not a static photo. Short video gets watched because it's scannable, and a panel job hands you a before-and-after for free.

What is the 5-3-1 rule on Instagram?

The 5-3-1 rule is a posting mix. For every nine posts: five curated from others in your niche, three original, one promotional. For a one-truck electrician, flip it. Nine out of ten should be your own jobs. You've got panels, service calls, and rewires every week. You don't need anyone else's content.

What is the 4-1-1 rule on Instagram?

The 4-1-1 rule says for every six posts, four should educate or entertain, one should be a soft promotion, and one a hard sell. Applied to a trade, that's four job-story posts, a panel, a rewire, a troubleshoot. Then one post mentioning you're booking, and one with a direct offer, like surge protection before storm season.

What content can I post on Instagram besides job photos?

Job photos carry most weeks, but mix in a few other types so the feed doesn't read like a brochure.

A short FAQ post answering something every homeowner asks, like how long a panel upgrade takes
A behind-the-scenes clip of the truck getting loaded before a job
A testimonial pulled from a text or an email, turned into a simple graphic
A tutorial, like what the breakers in a panel actually do, in plain language

Testimonials carry weight because people lean on them before they ever pick up the phone for a callback. That's true across services, not just trades.

What this means for a social

For a two to fifteen person electrical shop, the fastest content plan is the one built around jobs you're already doing. A few practical moves:

Shoot the before-and-after on every panel job, even if you only post half of them.
Ask the homeowner for a few seconds on camera while you're still on site, not three days later over text.
Keep the posting mix close to nine parts your own work, one part offer.
If filming and posting after every job is the part that keeps slipping, that's the gap WorkBrag was built to close. The crew photos and the customer clip come off the job itself, not a separate content day.

Methodology

Post-type guidance and the 5-3-1 and 4-1-1 posting ratios come from Twins Mommy's roundup of Instagram post ideas and Socialfly's 2024 Instagram post ideas guide. The 88% testimonial-trust figure and the behind-the-scenes and tutorial post categories are sourced from the same Twins Mommy article.

Script structure and what makes a post worth watching draws on Sprinklr's and StoryLab's breakdowns of strong Instagram post formats. No outcome numbers for any individual electrician's account are claimed here.

Frequently asked questions

How long should a panel upgrade Reel be?

Keep it under a minute. That's enough to show the before, the work, the after, and a customer reaction without losing the scroll.

Do I need professional editing to post job videos?

No. A phone, a few clips cut in order, and text on screen for the business name is enough. The before-and-after structure carries the post, not the polish.

Should every post be promotional?

No. Under the 4-1-1 rule, only one in six posts should be a hard promotion. The rest should show real jobs, answer common questions, or let a customer speak.