Set up a Facebook Business Page for your trade
Last updated September 20, 2026 · 25 min
How to set up a Facebook Business Page for your trade business
Why this matters. 71% of US adults use Facebook and 58% of adults 30-49 open it every day (Pew). BrightLocal's 2026 review survey puts Facebook second only to Google as the place people check reviews before hiring. A homeowner who hears your name from a neighbor looks you up here before calling.
Say you run a two-truck roofing outfit in Garland. The Tuesday after a hailstorm, a homeowner one street over gets your name from her neighbor, opens Facebook to check you out, and finds a personal profile with a bass boat for a cover photo and no phone number anywhere. She calls the roofer who has a Page. Twenty-five minutes fixes that, and most of it is typing.
A Page with no Call Now button is worse than no Page at all. It tells her you exist and then makes her work to reach you.
Before you start
- Your phone with the Facebook app installed
- A business email address you check
- Logo file, or a clean photo of the truck
- One photo of the crew on a real job
- License number, business phone, service towns
The steps
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Step 1 - Log in to a personal profile
Every Page is owned by a personal profile. Use your own name and a real profile; customers never see who owns the Page. If you do not have one, create it first at facebook.com.
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Step 2 - Start a new Page
In the app, tap the Menu icon, then Pages, then Create. On a computer, click Pages in the left sidebar, then Create new Page. The layout changes often; the goal is a screen asking for a Page name.
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Step 3 - Name it
Use your legal trade name plus the town: Ramirez Roofing - Plano. That is what people type into search. No slogans, no list of services.
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Step 4 - Pick the category
Start typing your trade and pick the closest match: Roofing Service, Contractor, HVAC Service, Plumbing Service, Landscaping Service. Category decides which searches you show up in. Add a one-sentence bio.
You are looking for the Category field on the Page setup screen. Type your trade and pick the closest match. The exact label and layout may differ on your phone. - 5
Step 5 - Add the two photos
Profile photo: your logo, or the truck if the logo is unreadable at thumbnail size. Cover photo: the crew or truck in front of finished work. No stock photos. Homeowners can tell.
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Step 6 - Fill the About section
Open Edit details or About. Add your service area towns, license number, business phone, hours and website. Write two sentences about what you do and where. Every blank field is a reason to call the next guy.
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Step 7 - Add the Call Now button
Find the Action button on your Page and choose Call Now. Enter the business line that someone actually answers. For most homeowners this button is the whole point of the Page.
You are looking for the action button under the Page name, and you want it set to Call Now. It may say Add action button or Edit action button first. The exact label may differ. - 8
Step 8 - Turn on 2FA for every admin
Page hijacking is the most common way contractors lose years of reviews and photos. Go to Settings, then Password and security, then Two-factor authentication, and use an authenticator app. Repeat on every profile with access.
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Step 9 - Note Meta Business Suite for later
Once the Page is live, business.facebook.com lets you schedule posts and read Facebook and Instagram messages in one place. Not needed today. Come back after the Instagram guide.
Common mistakes
Running the business off a personal profile. No Call Now button, no reviews, and Facebook can close it without warning.
One phone holds the only login. That phone goes in a bucket of mastic in Mesquite and the Page goes with it. Give a second trusted person access today, not after.
Skipping 2FA. We argued about whether it deserved its own step or a line at the bottom, and it got the step, because most hijacked Pages had one admin and a reused password. Two minutes.
And the sunset. A stock photo of somebody else's roof at golden hour is the cover photo of half the trade Pages in Collin County. Use your truck on your job, even if the light is bad.
What to post first
Post 1: the truck parked in front of a finished job. One line: what you did, what town. Post 2: a before and after of last week's job, two photos from the same spot, same height, same grip. Post 3: one crew photo with first names and years on the crew.
Three real posts beat thirty stock ones. Don't wait for the perfect job either; the $9,000 re-roof you finished yesterday is the post. Take the truck photo before you pull off the driveway.
Connect it to WorkBrag
Once the account exists, connect it to WorkBrag and the posting takes care of itself: after each job one text goes to the homeowner, the review and the video come back, and the finished clip is posted to this account for you to approve by text. If you already have a WorkBrag account, connect Facebook under Connections. If not, start with your free WorkBrag Score.
FAQ
- Do I need a personal Facebook profile to make a business Page?
- Yes. Every Page is owned by at least one personal profile. Customers never see which profile owns it.
- Can I use my personal profile as the business account instead?
- No. Profiles are for people and cannot run a Call Now button, reviews or business tools. Facebook can shut down a profile used as a business.
- What if my Page gets hacked?
- Go to facebook.com/hacked from the owning profile and follow the recovery steps. Two-factor authentication on every admin prevents it.
Sources: Facebook Help Center, Create a Facebook Page; Meta Business Help Center, Create a Facebook Page for your business; Facebook Help Center, Create and manage a Facebook Page; Pew Research Center, social media use; BrightLocal Local Consumer Review Survey 2026.
Next guide: Set up an Instagram business account and link it to this Page. Also: Set up a TikTok business account.